● Resume · Los Angeles, CA
Charlie Siers
Marketing, Content & Social Strategy
Summary
Marketing and content strategist with 7+ years developing strategy, campaigns, and go-to-market plans for clients ranging from startups to Fortune 500 partners, plus the content and social programs that bring that strategy to life: a creator and UGC strategy that took an Instagram account from 20K to 50K+ followers, and co-branded campaigns generating 700M+ impressions a year. I've run the strategy and the production behind it: briefs, budgets, teams, and the client or partner relationship holding it all together.
Experience
Jan 2026 – Present36 North
Senior Strategist
Los Angeles, CA
- Serve as account lead for up to 5 clients at once, owning the strategy and client relationship end-to-end across industries: consumer resale, defense drone technology, AI startups
- Lead cross-functional teams of designers, developers, and freelancers on each account, from campaign ideas for a used furniture resale brand to go-to-market plans for early-stage AI startups
- Build websites, creative assets, and full brand identities for early-stage clients, then translate that work into go-to-market strategy for product launches
- Write and edit content across formats (social copy, campaign messaging, scripts) and built the intake and campaign-framework processes that keep the roster organized and moving
- Grew social following 150%+ and helped drive an 8% month-over-month revenue increase by building a creator and UGC strategy from scratch, recruiting and coordinating a network of sports collectibles creators
- Produced the brand's first standalone card show, from concept through on-site execution and logistics
- Produced Arena Club's presence at the National Sports Collectors Convention, West Coast Card Show, and other major industry events: booth design and logistics, on-stage programming, and representing the brand on-site
Oct 2019 – Sep 2024Immortals (IGC)
Content & Marketing Lead
Los Angeles, CA
- Produced the Immortals Progressive rebrand campaign, the first entitlement sponsorship in LCS history, from the jersey launch to co-branded content
- Worked directly with Riot Games on content approvals and campaign production across League of Legends, Valorant, and Wild Rift
- Concepted a jumbotron activation with Toyota and the LA Chargers at SoFi Stadium, the org's first appearance at a live NFL venue, picked up by ESPN social
- Managed a 500+ asset annual content pipeline for partners including Progressive, Toyota, American Express, GEICO, and Nissan, generating 700M+ impressions a year
- Led a team of 5–8 creators across scripting, production, editing, and publishing on YouTube, Instagram, Twitter, and TikTok
- Owned the content calendar and community presence across Discord, Reddit, Twitch, and Facebook, plus influencer campaigns, player appearances, and merch launches
Jan 2019 – Sep 2019Vision Entertainment (Echo Fox)
Content Producer
Los Angeles, CA
- Worked as a preditor, producing, shooting, and editing in-house video content solo, from concept through final cut
- Built the org's live-streaming infrastructure from scratch and directed in-office broadcasts across League of Legends, CS:GO, Call of Duty, and fighting games
- Wrote, shot, and edited three original series: a player docuseries, a communications series, and long-form player features
- Grew social engagement by 30% and YouTube views by 50% through the content planned, shot, and cut