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Case study 05 · Arena Club

Growing a collectibles brand with creators

I built Arena Club’s creator and UGC program from scratch, produced a JETER spot that aired on national TV, and ran the brand’s first standalone card show. Social following grew 150%+ and revenue grew month over month.

Client
Arena Club
Role
Social Media & Experiential Marketing Manager

▶ The JETER Slab Pack spot. It aired nationally on FOX Sports and other networks.

01The challenge

Arena Club needed to turn card-collecting culture into growth: more followers, more first purchases, more Slab Packs opened. There was no creator program yet, and no events of its own.

02The approach

  1. 01

    Built a creator and UGC program from scratch, recruiting and managing a network of sports collectibles creators.

  2. 02

    Produced the JETER Slab Pack spot, which aired nationally on FOX Sports and other networks, plus a promo-code push on social.

  3. 03

    Made personality-led short-form videos for drops like the Baby GOATS, Pika and BOOM packs.

  4. 04

    Produced the brand’s first standalone card show, the Arena Card Show, from the first idea to running it on the day.

  5. 05

    Ran Arena Club’s booths at the National Sports Collectors Convention and the West Coast Card Show, including logistics and on-stage programming.

03Results

150%+Social following growth
50K+Instagram followers, up from 20K
+8%Revenue, month over month

04The work

My creditsProducer
Arena Club@ArenaClub

Justin might be getting a little too attached…
The Baby GOATS are back, in one pack
Only at Arena Club.

Posted on X
Credits: Producer
Product drop: Baby GOATSView post ↗
The Pika Pack is backThere must be something in the air… The Pika Pack is still live! Only at Arena Club.Credits: Producer, Editor, VideographerProduct dropView reel ↗
Brainstorming the GOAT packBrainstorming the GOAT pack went…differently. The pack is live. Maybe featuring @derekjeterCredits: Producer, Editor, VideographerAthlete pack launchView reel ↗
Cracking the Pallet of PokémonFinally cracking the Pallet of Pokémon. This was such a fun day! Should we run more of these redemptions?Credits: Producer, Editor, VideographerRedemption eventView reel ↗
Arena Card Show: FresnoThe Arena Card Show is coming to Fresno, Sept 26–28. Family friendly. Community-focused.Credits: Producer, Editor, VideographerEvent promoView reel ↗
The BOOM PackThe BOOM Pack is still live. All KABOOMS. No Dooms. Quiet not guaranteed.Credits: Producer, Editor, VideographerProduct dropView reel ↗
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