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I’m Charlie, a marketing and content strategist with 7+ years across esports, collectibles and tech. Strategy, campaigns, and the content and social that bring them to life.
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I post new work on LinkedIn first. Always happy to talk content, social and marketing.
Work that worked.
Marketing work from start to finish: what the problem was, what I did, and how it went.
Getting buyers through the door
A Seattle-area resale startup had plenty of inventory and hardly any buyers. I built their paid media, email, brand and local campaigns from scratch to get people into the flagship store.
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Rebranding a deep-tech AI lab
A well-funded AI lab needed a brand that matched where it was going. I rebuilt the identity, voice and website, then ran the ads and video on top of it.
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From no brand to defense-grade in six weeks
A pre-seed drone company with a prototype, a raise to close and no brand. We had six weeks to make it look like a company investors and procurement teams would take seriously.
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Making a sponsor part of the team
Immortals became the first LCS team with a sponsor in its name. I produced the rebrand campaign, from the jersey launch to a full season of co-branded content.
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Growing a collectibles brand with creators
I built Arena Club’s creator and UGC program from scratch, produced a JETER spot that aired on national TV, and ran the brand’s first standalone card show. Social following grew 150%+ and revenue grew month over month.
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Launching the kit and the merch line
Launch videos for the Immortals 2023 Pro Kit and the 2021 Essentials Collection, which came with a zero-profit merch model.
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