Case study 01 · Gone.com
Getting buyers through the door
A Seattle-area resale startup had plenty of inventory and hardly any buyers. I built their paid media, email, brand and local campaigns from scratch to get people into the flagship store.
- Client
- Gone.com
- Role
- Paid media, brand and campaigns
- Via
- Micz Media × 36 North
01The challenge
Gone.com was started by an ex-Amazon supply chain lead and OfferUp’s co-founders, with $6.3M in seed funding behind it. When they came to us in September 2025, furniture was pouring in, but they barely showed up on Google or Facebook. The job was simple: get buyers through the door of the Renton store.
02The approach
- 01
Built paid search and social from zero, and optimized for sales and pickup requests, not impressions.
- 02
Refreshed the logo and brand look, then rolled it out across in-store signage, email and educational materials.
- 03
Got the brand out into the real world with local partnerships, event sponsorships and community offers around Seattle.
- 04
Made sales collateral for office facility teams and a partner program for leasing agents.
- 05
Ran an anti-Black Friday campaign built around Gone’s sustainability mission.
03Results
04The work
