Case study 02 · Causal Dynamics Lab
Rebranding a deep-tech AI lab
A well-funded AI lab needed a brand that matched where it was going. I rebuilt the identity, voice and website, then ran the ads and video on top of it.
- Client
- Causal Dynamics Lab
- Role
- Creative strategy, art direction and account lead
- Via
- Micz Media × 36 North
01The challenge
Causal Dynamics Lab builds Cielara, an AI platform that spots cloud failures before they turn into outages. It’s a technical product that’s hard to explain, and the old brand looked like a much earlier-stage company.
02The approach
- 01
Rebuilt the visual identity, the voice and the website.
- 02
Directed the video work from storyboard to final cut, including “What Breaks When You Push,” which we ran organically on LinkedIn.
- 03
Designed the KubeCon booth and the sales collateral that went with it.
- 04
Set up always-on ads and an organic content plan that grew customer acquisition every month.
03Results
04The work
