Case study 06 · Immortals
Launching the kit and the merch line
Launch videos for the Immortals 2023 Pro Kit and the 2021 Essentials Collection, which came with a zero-profit merch model.
- Client
- Immortals
- Role
- Content & Marketing Lead
01The challenge
Make apparel launches feel like team events, and explain an unusual zero-profit merch model in a way fans would get.
02The approach
- 01
Produced the launch videos for the 2023 Pro Kit and the 2021 Essentials Collection.
- 02
Explained the zero-profit model straight to fans as part of the launch.