Case study 04 · Immortals × Progressive
Making a sponsor part of the team
Immortals became the first LCS team with a sponsor in its name. I produced the rebrand campaign, from the jersey launch to a full season of co-branded content.
- Client
- Immortals × Progressive
- Role
- Content & Marketing Lead
01The challenge
Immortals became Immortals Progressive, the first entitlement sponsorship in LCS history. Esports fans skip ads, so the rebrand had to feel like a team moment, and Progressive had to show up all season in content people actually wanted to watch.
02The approach
- 01
Produced the rebrand campaign end to end, from the jersey launch to co-branded content.
- 02
Built a weekly recap series around the season, with Progressive worked into the format.
- 03
Produced partner videos with the players, like Treatz’s Progressive bundles.
- 04
Ran social that tied the partnership to moments fans were already talking about.
03Results
04The work
If it works for @Castle, it works for us 😂
@progressive is all about flexibility.